What does a balanced scale in a survey provide to respondents?

What does a balanced scale in a survey provide to respondents?

• A. Only unfavorable rating options
• B. Asks respondents to sort preferences
• C. A variety of respondents’ follow-up questions
• D. The same number of favorable and unfavorable rating options

Answer: (D)

A balanced scale in a survey is designed to provide respondents with an equal number of favorable and unfavorable rating options. This is important because it helps to ensure that the respondents can express their opinions more accurately and without bias. By offering a balance between positive and negative choices, it allows respondents to assess their feelings about the subject matter more effectively, leading to more reliable data. When a survey gives equal weight to both sides of an opinion, it prevents the response options from skewing towards positivity or negativity. This approach enhances the validity of the findings, as it captures a more nuanced view of the respondents' attitudes. For example, if respondents only had unfavorable rating options, they might not be able to adequately express a neutral or positive sentiment, which could distort the results. Overall, the balanced scale allows for a comprehensive understanding of respondents' sentiments, making it a critical component of effective survey design.

A balanced scale in a survey is designed to provide respondents with an equal number of favorable and unfavorable rating options. This is important because it helps to ensure that the respondents can express their opinions more accurately and without bias. By offering a balance between positive and negative choices, it allows respondents to assess their feelings about the subject matter more effectively, leading to more reliable data.

When a survey gives equal weight to both sides of an opinion, it prevents the response options from skewing towards positivity or negativity. This approach enhances the validity of the findings, as it captures a more nuanced view of the respondents' attitudes. For example, if respondents only had unfavorable rating options, they might not be able to adequately express a neutral or positive sentiment, which could distort the results.

Overall, the balanced scale allows for a comprehensive understanding of respondents' sentiments, making it a critical component of effective survey design.